One 3 letter word holds the secret to success

Simon Sinek is an optimist with a secret—but he’s willing to share it. In fact, he’s devoted his life to sharing it. He has found the guiding principle behind every successful business and person, and the answer is simple:


Why is the purpose, cause, or belief that inspires you to do what you do.

Through his famous Golden Circle Model, Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

Fascinated by the leaders and companies that make the greatest impact in their organizations and in the world, those with the capacity to inspire, he has discovered some remarkable patterns about how they think, act and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.

He is best known for popularizing the concept of Why, and for the talk he gave on the subject that became the second most watched talk of all time on

“I imagine a world where people wake up every day inspired to go to work and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves.”

Why do you do what you do?

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